Privacy Policy

 Privacy Policy 

Community Guidelines 

Blufff is a new emerging social platform. We’ve spent a lot of time thinking about the different points of view that create a safe and open environment for everyone.

We created the Community Guidelines so you can help us foster and protect this amazing community. By using Blufff, you agree to these guidelines and our Terms of Use. We’re committed to these guidelines and we hope you are too. Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions.

In some cases, we allow content for public awareness which would otherwise go against our Community Guidelines – if it is newsworthy and in the public interest. We do this only after weighing the public interest value against the risk of harm and we look to international human rights standards to make these judgments.

• Share only photos and videos that you’ve taken or have the right to share.

As always, you own the content you post on Blufff. Remember to post authentic content, and don’t post anything you’ve copied or collected from the Internet that you don’t have the right to post. 

• Post photos and videos that are appropriate for a diverse audience.

We know that there are times when people might want to share nude images that are artistic or creative in nature, but for a variety of reasons, we don’t allow nudity on Blufff. This includes photos, videos, and some digitally-created content that show sexual intercourse, genitals, and close-ups of fully-nude buttocks. It also includes some photos of female nipples, but photos of post-mastectomy scarring and women actively breastfeeding are allowed. Nudity in photos of paintings and sculptures is OK, too.

People like to share photos or videos of their children. For safety reasons, there are times when we may remove images that show nude or partially-nude children. Even when this content is shared with good intentions, it could be used by others in unanticipated ways. 

• Foster meaningful and genuine interactions.

Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent. Don’t offer money or giveaways of money in exchange for likes, followers, comments or other engagement. Don’t post content that engages in, promotes, encourages, facilitates, or admits to the offering, solicitation or trade of fake and misleading user reviews or ratings.

You don’t have to use your real name on Blufff, but we do require Blufff users to provide us with accurate and up to date information. Don't impersonate others and don't create accounts for the purpose of violating our guidelines or misleading others.

• Follow the law.

Blufff is not a place to support or praise terrorism, organized crime, or hate groups. Offering sexual services, buying or selling firearms, alcohol, and tobacco products between private individuals, and buying or selling illegal or prescription drugs (even if legal in your region) are also not allowed. Blufff also prohibits the sale of live animals between private individuals, though brick-and-mortar stores may offer these sales. No one may coordinate poaching or selling of endangered species or their parts.

Remember to always follow the law when offering to sell or buy other regulated goods. Accounts promoting online gambling, online real money games of skill or online lotteries must get our prior written permission before using any of our products.

We have zero tolerance when it comes to sharing sexual content involving minors or threatening to post intimate images of others.

• Respect other members of the Blufff community.

We want to foster a positive, diverse community. We remove content that contains credible threats or hate speech, content that targets private individuals to degrade or shame them, personal information meant to blackmail or harass someone, and repeated unwanted messages. We do generally allow stronger conversation around people who are featured in the news or have a large public audience due to their profession or chosen activities.

It's never OK to encourage violence or attack anyone based on their race, ethnicity, national origin, sex, gender, gender identity, sexual orientation, religious affiliation, disabilities, or diseases. When hate speech is being shared to challenge it or to raise awareness, we may allow it. In those instances, we ask that you express your intent clearly.

Serious threats of harm to public and personal safety aren't allowed. This includes specific threats of physical harm as well as threats of theft, vandalism, and other financial harm. We carefully review reports of threats and consider many things when determining whether a threat is credible.

• Maintain our supportive environment by not glorifying self-injury.

The Blufff community cares for each other, and is often a place where people facing difficult issues such as eating disorders, cutting, or other kinds of self-injury come together to create awareness or find support. We try to do our part by providing education in the app and adding information in the Help Center so people can get the help they need.

Encouraging or urging people to embrace self-injury is counter to this environment of support, and we’ll remove it or disable accounts if it’s reported to us. We may also remove content identifying victims or survivors of self-injury if the content targets them for attack or humor.

• Be thoughtful when posting newsworthy events.

We understand that many people use Blufff to share important and newsworthy events. Some of these issues can involve graphic images. Because so many different people and age groups use Blufff, we may remove videos of intense, graphic violence to make sure Blufff stays appropriate for everyone.

We understand that people often share this kind of content to condemn, raise awareness or educate. If you do share content for these reasons, we encourage you to caption your photo with a warning about graphic violence. Sharing graphic images for sadistic pleasure or to glorify violence is never allowed.

Help us keep the community strong:

• Each of us is an important part of the Blufff community. If you see something that you think may violate our guidelines, please help us by using our built-in reporting option. We have a global team that reviews these reports and works as quickly as possible to remove content that doesn’t meet our guidelines. Even if you or someone you know doesn’t have an Blufff account, you can still file a report. When you complete the report, try to provide as much information as possible, such as links, usernames, and descriptions of the content, so we can find and review it quickly. We may remove entire posts if either the imagery or associated captions violate our guidelines.

• You may find content you don’t like, but doesn’t violate the Community Guidelines. If that happens, you can unfollow or block the person who posted it. If there's something you don't like in a comment on one of your posts, you can delete that comment.

• Many disputes and misunderstandings can be resolved directly between members of the community. If one of your photos or videos was posted by someone else, you could try commenting on the post and asking the person to take it down. If that doesn’t work, you can file a copyright report. If you believe someone is violating your trademark, you can file a trademark report. Don't target the person who posted it by posting screenshots and drawing attention to the situation because that may be classified as harassment.

• We may work with law enforcement, including when we believe that there’s risk of physical harm or threat to public safety.

Learn How to Address Abuse

If you've navigated to this page, it's likely that you've had a negative experience on Blufff. We understand that it can be frustrating when online interactions become difficult. Abusive behavior can take many forms, like having an argument with someone else on Blufff or coming across posts that you find offensive.

The resources on this page should help you successfully approach the conflicts you may experience on Blufff, and we hope they'll provide helpful solutions.

What you can do

Understand Blufff

Blufff is a fast, beautiful and fun way to share your life with friends through a series of photos and videos. 

Consider the context

When you see an upsetting post, caption or comment on Blufff, consider the larger conversation it may be connected to. Step back and determine the context of the post. Many people use Blufff in ways that are specific only to our service, which can create some confusion when something is taken out of context. Have you checked hashtags associated with the post? It's possible that the post is part of a trend or may be referring to something that's not obvious. Review all information related to the post or the full profile of the person who shared the post to understand the whole story.

Think before you comment

When you find yourself in a dispute, stop and think about the effect your next post might have. In these moments, ask yourself, “Is this worth it?” or “What do I gain if I continue to engage in this conflict?” While it's easier said than done, acknowledging harassment by engaging in harassment yourself can reinforce bad behavior and may encourage the other person to continue their aggressive behavior.

Block and ignore

When you receive unwanted communication from another person, it's recommended that you block that person and end any communication. Specifically, this will prevent that person from following you or searching for your profile. Abusive people often lose interest once they realize that you will not respond or that they can no longer interact with you.

When a dispute or abuse has gone too far

While it's tempting to respond back to messages in anger, focusing on calm discussion or refusing to argue is a better response. However, there are some situations where more action may be necessary. The rest of the tips in this section offer some suggestions for where to go to get help.

Reach out to the people you trust

When dealing with negative or hurtful interactions, it can help to turn to family and friends for support and advice. Often, talking it out with your relatives or a close friend may help you figure out how you want to handle the situation or let you express your feelings so you can move on. However, we also recognize that options may be limited. If you don’t have someone to talk to about what is happening online, there are many online resources that can help:

• Stop Bullying

• National Crime Prevention Center on Cyberbullying

• Cyberbullying Research Center

• Connect Safely

Report a violation

Be sure to read through Blufff's Community Guidelines and Terms.

After reviewing our guidelines, if you believe an account isn't following one or many of these, you should report abuse with our in-app reporting. This is the fastest way to get abusive posts or profiles reviewed.

If you're experiencing repeat or extensive abuse, if a hate account has been created using your likeness, or abuse persists after taking preventative measures, you can report the account to Blufff directly for review. Please provide all necessary information in your report; this will help your issue be resolved as quickly as possible.

Blufff only removes accounts and posts that aren't following our Guidelines and Terms. It's important to remember that Blufff doesn't mediate disputes between people who use our service.

If we remove something that goes against our Community Guidelines, we'll tell the person who posted it, but we'll never reveal any information about the person who reported it.

Contact local law enforcement or legal representation

We'll investigate every report we receive. However, when an argument appears to have gone beyond the point of a personal conflict and may have turned into a credible threat, whether it be online or offline, you should contact your local authorities. They are in the best position to assess the threat and intervene or help as necessary.

If contacted by law enforcement directly, we can work with them and provide the necessary information for their investigation of your issue. You can point local law enforcement to our Information for Law Enforcement.

If you feel that your online dispute is legal in nature, please seek advice from a lawyer. Blufff can't offer any legal advice, and we can't provide information about people who use our service except as required by valid legal process.

Data Policy

This policy describes the information we process Blufff feed. The types of information we collect depend on how you use our Products. 

Things you and others do and provide.

• Information and content you provide. We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content, and message or communicate with others. This can include information in or about the content you provide (like metadata), such as the location of a photo or the date a file was created. It can also include what you see through features we provide, such as our camera, so we can do things like suggest masks and filters that you might like, or give you tips on using camera formats. Our systems automatically process content and communications you and others provide to analyze context and what's in them for the purposes.

• Data with special protections: You can choose to provide information in your Blufff profile fields or Life Events about your religious views, political views, who you are "interested in," or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could be subject to special protections under the laws of your country.

• Networks and connections. We collect information about the people, Pages, accounts, hashtags and groups you are connected to and how you interact with them across our Products, such as people you communicate with the most or groups you are part of. We also collect contact information if you choose to upload, sync or import it from a device (such as an address book or call log or SMS log history), which we use for things like helping you and others find people you may know and for the other purposes listed below.

• Your usage. We collect information about how you use our Products, such as the types of content you view or engage with; the features you use; the actions you take; the people or accounts you interact with; and the time, frequency and duration of your activities. For example, we log when you're using and have last used our Products, and what posts, videos and other content you view on our Products. We also collect information about how you use features like our camera.

• Things others do and information they provide about you. We also receive and analyze content, communications and information that other people provide when they use our Products. This can include information about you, such as when others share or comment on a photo of you, send a message to you, or upload, sync or import your contact information.

Device Information

As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices you use. For example, we use information collected about your use of our Products on your phone to better personalize the content (including ads) or features you see when you use our Products on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad we showed you on your phone on a different device.

Information we obtain from these devices includes:

• Device attributes: information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.

• Device operations: information about operations and behaviors performed on the device, such as whether a window is foregrounded or backgrounded, or mouse movements (which can help distinguish humans from bots).

• Device signals: Bluetooth signals, and information about nearby Wi-Fi access points, beacons, and cell towers.

• Data from device settings: information you allow us to receive through device settings you turn on, such as access to your GPS location, camera or photos.

• Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed and, in some cases, information about other devices that are nearby or on your network, so we can do things like help you search for people near you

• Cookie data: data from cookies stored on your device, including cookie IDs and settings. 

How do we use this information?

We use the information we have (subject to choices you make) as described below and to provide and support the Blufff.

Provide, personalize and improve our Products.

We use the information we have to deliver our Products, including to personalize features and content and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products. To create personalized Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data we collect and learn from you and others (including any data with special protections you choose to provide); how you use and interact with our Products; and the people, places, or things you're connected to and interested in on and off our Products.

Location-related information: We use location-related information-such as your current location, where you live, the places you like to go, and the businesses and people you're near-to provide, personalize and improve our Products, including ads, for you and others. Location-related information can be based on things like precise device location (if you've allowed us to collect it), IP addresses, and information from your and others' use of Blufff Products (such as check-ins or events you attend).

Ads and other sponsored content: We use the information we have about you-including information about your interests, actions and connections-to select and personalize ads, offers and other sponsored content that we show you. Learn more about how we select and personalize ads, and your choices over the data we use to select ads and other sponsored content for you in the Blufff Settings.

Provide measurement, analytics, and other business services.

We use the information we have (including your activity off our Products, such as the websites you visit and ads you see) to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps, and services.

Promote safety, integrity and security.

We use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off of Blufff Products.

Communicate with you.

We use the information we have to send you marketing communications, communicate with you about our Products, and let you know about our policies and terms. We also use your information to respond to you when you contact us.

Research and innovate for social good.

We use the information we have (including from research partners we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being. For example, we analyze information we have about migration patterns during crises to aid relief efforts.

People and accounts you share and communicate with

When you share and communicate using our Products, you choose the audience for what you share.

Public information can be seen by anyone, on or off our Products, including if they don't have an account. This includes your Blufff username; any information you share with a public audience; information in your public profile on Blufff; and content you share on a Blufff Page.

Content others share or reshare about you

You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience you shared with.

People can also use our Products to create and share content about you with the audience they choose.

Apps, websites, and third-party integrations on or using our Products.

When you choose to use third-party apps, websites, or other services that use, or are integrated with, our Products, they can receive information about what you post or share.

Advertisers.

We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission.